Industry Fact: Top email marketers have found out that on average they have 119% ROI (Return on Investment) if they use the right email tools. Now before we baffle you with specs of different services, it is important to know why your business requires an email service, and why email marketing is essential for your business.
Why Email Services, You Asked?
Whether your business is B2C or B2B, Email Marketing is one of the essential ways to keep in touch with your possible leads or existing leads to upsell your business. A lot of businesses these days majorly ignore email marketing. But we fail to understand that the major POC with all leads is email, not phone number.
So why email services? How can they help you scale your business? The answer to this is quite broad, for starters email services are essential to have a “@yourbusiness.com” e-mailing address. This would directly change the game of branding for your business and make all your email professionals. Now coming to the next aspect, having email services can streamline your business as well as make your email have lower bounce rates.
Here is the list of top 10 email services to upscale your small business
1. Google Workspace Email
Price: $6.00/month/user | Free trial: Yes, 14 days | Email Storage: 30 GB | Attachment limit: 25 MB (unlimited with Drive) | Uptime SLA: 99.9% | Compatibility: Web-based | Administration control: Yes | Security: Excellent
It comes with Gmail, easily one of the best email services out there for individuals, and small and large businesses. One of the reasons being, easier to set up for a non-tech-savvy person. Coming to what you get, Mailbox along with the whole package of apps, including Google Sheets, Docs, Meets, and many more, hence the name ‘Suite’. From being able to add a custom logo to all the services, to giving privileges to employees, Google Workspace is a perfect mini CRM-type solution for your businesses.
Google Workspace can also be used with a trial, and experience before committing because they are very confident about you getting comfortable with their ecosystem of email service and versatile suite of apps.
Top Features of Google Workspace
- Excellent product for small to large-scale businesses
- Comes bundled with Gmail, the world’s largest email service
- Get professional email along with up to unlimited data storage
- Realtime-collaboration, file-sharing control, and connect anytime
Get started with Google Workspace
2. Zoho Workspace Email
Price: $2.00/month/user | Free trial: Yes, 15 days | Email Storage: 30 GB | Attachment limit: 20 MB | Uptime SLA: 99.9% | Compatibility: Desktop + Web-based | Administration control: Yes | Security: Excellent
Zoho is one of the best CRM solution builders in the market. Being a leader in the CRM market, they have the right email solutions to boost your email marketing. Zoho also comes with various tools along with the email solution. If you think Google Workspace is a bit in the heavy pocket, Zoho is a relatively cheaper solution for you. Zoho compared to Google Workspace has a wider range of control over who gets what in the business structure. Although there’s no customization like Google Workspace where you can make it brandable. Zoho does have its own phone apps to ease access.
Top Features of Zoho
- A great emailing experience that allows email marketing too
- Tracking, reporting, and access to the API for flexibility
3. Microsoft 365 Email
Price: $5.00/month/user | Free trial: Yes, 30 days | Email Storage: 50 GB | Attachment limit: 30 MB (unlimited with OneDrive | Uptime SLA: 99.9% | Compatibility: Desktop + Web-based | Administration control: Less| Security: Excellent
With unique features like Zapier integration and many more build tools, and also the whole suite of Microsoft Office: Word, Excel, PowerPoint, and many more applications, Microsoft 365 is probably one of the good options if you are into the suite of tools and applications and Microsoft ecosystem.
Initial setup is a bit tricky, but apart from that, Microsoft 365 is a great service to have, with its own phone apps as well. The User Interface is simpler compared to Zoho and Google Workspace, while there are hiccups here and there as it uses Outlook as its email service. Pricing comes a bit heavy on the pocket, but you do get various amenities like OneDrive space and Office suite.
4. IceWarp Email
Price: $3.00/month/user | Free trial: Yes, 14 days | Email Storage: 30 GB | Attachment limit: 30 MB | Uptime SLA: 99.99% | Compatibility: Desktop + Web-based | Administration control: Less| Security: High
You might not have heard of IceWarp before, but IceWarp is probably one of the most underrated email services on this list. This tool is versatile and unique in its way, especially for web development companies. This allows you to set up different accounts with different customizations for different clients. Or maybe you have a bigger business where different teams can be handled easily using IceWarp.
Along with the unique target audience, it also has other apps similar to other email services like Calendar, Docs, and Reminders, with a decent enough UI, and apt features IceWarp is on a budget as well.
5. Yahoo Email
Price: $3.19/month/user | Free trial: Yes, 30 days | Email Storage: 1 TB | Attachment limit: 25 MB | Uptime SLA: 99.99% | Compatibility: Web-based | Administration control: Less | Security: Excellent
A bit on the expensive side, but has unique features like disposable email addresses and a clean and clutter-free user interface. Just like other email services Yahoo Business Mail also has a suite of applications along with your email service.
Additionally, it can be integrated with Facebook, that is, you will be able to import your Facebook contacts into an email which is a plus point. It has more secure login and SMS alerts to every action taken on your account. While it is easy to get around the setup process compared to all other email services, it is a bit expensive compared to what they are providing.
6. ProtonMail Email
Price: $5.00/month/user | Free trial: Yes, Lifetime | Email Storage: 5 GB | Attachment limit: 25 MB | Uptime SLA: 99.95% | Compatibility: Web-based | Administration control: Very less | Security: Good
ProtonMail is probably the most secure email service on this list, secure and private being its unique selling point. ProtonMail offers services like Calendar, Notes, and Drive storage as well. This Swiss company is known for keeping your identity anonymous, so much so that they don’t do IP logging which basically means that you will be secure.
The emails you transact with peers are secure, this is a perfect email service if you have any paranoia about security, for the rest, it is just added security to your email service.
7. FastMail Email
Price: $5.00/month/user | Free trial: Yes, 30 days | Email Storage: 30 GB | Attachment limit: 25 MB | Uptime SLA: 99.95% | Compatibility: Desktop + Web-based | Administration control: Very less | Security: Good
FastMail is a comparatively lighter version of all the above email services. Just a simple email service with fewer features and is the right option for an email service if you have a smaller team and more importantly a smaller budget. Very minimal and easy to set up, but lacks on few features compared to other email services. FastMail is the one to go if you are short on budget but need an email service.
8. Aweber Email
Price: $19.00/month/user | Free trial: Yes, 30 days | Email Storage: N/A | Attachment limit: 1 MB | Uptime SLA: 99.99% | Compatibility: Web-based | Administration control: High | Security: Excellent
Down the list but up the features! Unlike Google Workspace, and Office 365, which is great for having conversations over email, Aweber is an all-in-one solution for email marketing. You can choose Aweber to send mass emails to your subscribers at once. Features like autoresponder, campaign designer, and many more email marketing tools are added advantages of using Aweber. While it sits at a different table than others, Aweber is best at what it does.
9. SendinBlue Email
Price: $25.00/month/user | Free trial: Yes, 30 days | Email Storage: N/A | Attachment limit: 5 MB | Uptime SLA: 99.9% | Compatibility: Web-based | Administration control: High | Security: High
SendInBlue is a similar tool/email service to Aweber, with added features, like HTML designer, compared to Aweber. Setting up your business on SendInBlue is quite easy and clean in terms of the user interface, it has different automation and design tools to make your email campaigns stand out.
SendInBlue sells its plan as per your email requirement such as 60k emails a month, while Aweber charges you based on email subscribers. So you get to choose which one suits your small business.
10. Moosend Email
Price: $10.00/month/user | Free trial: Yes, 30 days | Email Storage: N/A | Attachment limit: 3 MB | Uptime SLA: 99.99% | Compatibility: Web-based | Administration control: High | Security: High
Moosend is an automation-focused email service, that enables you to automate emails, autoresponders, as well as schedule emails, and much more. Moosend is one of its one-of-a-kind tools, that allows you to create campaigns as well as set up a process for email marketing in your company.
Unlike Aweber and SendInBlue, Moosend pricing is way cheaper and simplified.