Industry Fact: Top email marketers have found out that on average they have 119% ROI (Return on Investment) if they used the right email tools. Now before we baffle you with specs of different services, it is important to know why your business requires an email service, why email marketing is essential for your business.
Why Email Marketing? Why Email Services?
Whether your business is B2C or B2B, Email Marketing is one of the essential ways to keep in touch with your possible leads or existing leads to upsell your business. A lot of businesses these days majorly ignore email marketing. But we fail to understand that major POC with all leads is email, not phone number.
So why email services? How can they help you scale your business? The answer to this is quite broad, for starters email services are essential to have a “@yourbusiness.com” e-mailing address. This would straight out change the game of branding for your business and make all your email professionals. Now coming to the next aspect, having email services can streamline your business as well as make your email have lesser bounce rates.
Top 10 Email Services to Upscale your Small Business
1. G Suite by Google
It comes with Gmail, easily one of the best email services out there. One of the reasons being, easier to set up for a non-tech savvy person. Coming to what you get, Mailbox along with the whole package of apps, including Google Sheets, Docs, Meets, and many more, hence the name ‘Suite’. From being able to add a custom logo to all the services, to give privileges to employees, G Suite is a perfect mini CRM-type solution for your businesses.
G Suite can also be used with a trial, and experience before committing because they are very confident about you getting comfortable with their ecosystem of email service and versatile suite of apps.
Top Features of G Suite
- Excellent product for small to large scale businesses
- Comes bundled with Gmail, worlds largest email service
- Get professional email along with up to unlimited data storage
- Realtime-collaboration, file-sharing control and connect anytime
2. Zoho Workspace
Zoho is one of the best CRM solution builders in the market. Being a leader in the CRM market, they have the right email solutions to boost your email marketing. Zoho also comes with various tools along with the email solution. If you think Google G Suite is a bit on the heavy pocket, Zoho is a relatively cheaper solution for you. Zoho compared to G Suite has a wider range of control over who gets what in business structure. Although there’s no customization like G Suite where you can make it brandable. Zoho does have its own phone apps to ease access.
Top Features of Zoho
- A great emailing experience that allows email marketing too
- Tracking, reporting, and access to the API for flexibility
3. Office 365
With unique features like Zapier integration and many more build tools, and also the whole suite of Microsoft Office: Word, Excel, PowerPoint, and many more applications, Office 365 is probably one of the good options if you are into the suite of tools and applications and Microsoft ecosystem.
Initial setup is a bit tricky, apart from that, Office 365 is a great service to have, with its own phone apps as well, User Interface is simpler compared to Zoho and G Suite, while there are hiccups here and there as it uses Outlook as their email service. Pricing comes a bit heavy on the pocket, but you do get various amenities like OneDrive space and Office suite.
You might not have heard of IceWarp before, but IceWarp is probably one of the most underrated email services in this list. This tool is versatile and unique in its way, especially for web development companies. This allows you to set up different accounts with different customizations for different clients. Or maybe you have a bigger business where different teams can be handled easily using IceWarp.
Along with the unique target audience, it also has other apps similar to other email services like, Calendar, Docs, Reminders, with a decent enough UI, and apt features IceWarp is on a budget as well.
5. Yahoo Business Mail
A bit on the expensive side, but has unique features like disposable email Addresses, clean and clutter-free user interface. Just like other email services Yahoo Business Mail also has a suite of applications along with your email service.
Additionally, it can be integrated with Facebook, that is, you will be able to import your Facebook contacts into an email which is a plus point. It has more secure login and SMS alerts to every action taken on your account. While it is easy to get around the setup process compared to all other email services, it is a bit expensive compared to what they are providing.
ProtonMail is probably the most secure email service on this list, secure and private being its unique selling point. ProtonMail offers services like Calendar, Notes, and Drive storage as well. This Swiss company is known for keeping your identity anonymous, so much that they don’t do IP logging which basically means that you will be secure.
The emails you transact with peers is secure, this is a perfect email service if you have any paranoia about security, for the rest, it is just added security to your email service.
FastMail is a comparatively lighter version of all the above email services. Just a simple email service with lesser features and is the right option for an email service if you have a smaller team and more importantly a smaller budget. Very minimal and easy to set up, but lacks on few features compared to other email services. FastMail is the one to go if you are short on budget but need an email service.
Down the list but up the features! Unlike G Suite, Office 365, which is great for having conversations over email, Aweber is an all-in-one solution for email marketing. You can choose Aweber to send mass emails to your subscribers at once. Features like autoresponder, campaign designer, and many more email marketing tools are added advantage of using Aweber. While it sits in a different table than others, Aweber is best at what it does.
SendInBlue is a similar tool/ email service to Aweber, with added features, like HTML designer, compared to Aweber. Setting up your business on SendInBlue is quite easier and clean in terms of the user interface, it has different automation and design tools to make your email campaigns stand out.
SendInBlue sells its plan as per your email requirement such as 60k emails a month, while Aweber charges you based on email subscriber. So you get to choose which one your suites your small business.
Moosend is automation focused email service, enabling you to automate email, autoresponders, as well as schedule email and much more. Moosend is one of its kind tool, which allows you to create campaigns as well as set up a process for email marketing in your company.
Unlike Aweber and SendInBlue, Moosend pricing is way cheaper and simplified.